Effects of cross-platform multichannel shopping on online customer-firm relationship length, depth, and breadth: An empirical investigation

Zhe Rong, Qian Wang, Hongchao Zhang. Effects of cross-platform multichannel shopping on online customer-firm relationship length, depth, and breadth: An empirical investigation. Inf. Process. Manage., 60(2):103218, 2023. [doi]

Abstract

Abstract is missing.