Leveraging Social Network Data for Analytical CRM Strategies - the Introduction of Social Bi

Michael Rosemann, Mathias Eggert, Matthias Voigt, Daniel Beverungen. Leveraging Social Network Data for Analytical CRM Strategies - the Introduction of Social Bi. In 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012. pages 95, 2012. [doi]

Abstract

Abstract is missing.