Desiree Christina Komtesse af Rosenborg, Ida Buhl-Andersen, Line Bygvrå Nilsson, Mark Philip Rebild, Raghava Rao Mukkamala, Abid Hussain, Ravi Vatrapu. Buzz vs. Sales: Big Social Data Analytics of Style Icon Campaigns and Fashion Designer Collaborations on H&M's Facebook Page. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-10, AIS Electronic Library (AISeL), 2017. [doi]
Abstract is missing.