Mark A. Rosso, Marilyn McClelland, Bernard J. Jansen, Sundar W. Fleming. Using Google AdWords in the MBA MIS Course. JISE, 20(1):41-50, 2009. [doi]
@article{RossoMJF09,
title = {Using Google AdWords in the MBA MIS Course},
author = {Mark A. Rosso and Marilyn McClelland and Bernard J. Jansen and Sundar W. Fleming},
year = {2009},
url = {https://jise.org/Volume20/n1/JISEv20n1p41.html},
researchr = {https://researchr.org/publication/RossoMJF09},
cites = {0},
citedby = {0},
journal = {JISE},
volume = {20},
number = {1},
pages = {41-50},
}