Gobinda Roy, Rajarshi Debnath, Partha Sarathi Mitra, Avinash K. Shrivastava. Analytical study of low-income consumers' purchase behaviour for developing marketing strategy. Int. J. Systems Assurance Engineering and Management, 12(5):895-909, 2021. [doi]
@article{RoyDMS21,
title = {Analytical study of low-income consumers' purchase behaviour for developing marketing strategy},
author = {Gobinda Roy and Rajarshi Debnath and Partha Sarathi Mitra and Avinash K. Shrivastava},
year = {2021},
doi = {10.1007/s13198-021-01143-6},
url = {https://doi.org/10.1007/s13198-021-01143-6},
researchr = {https://researchr.org/publication/RoyDMS21},
cites = {0},
citedby = {0},
journal = {Int. J. Systems Assurance Engineering and Management},
volume = {12},
number = {5},
pages = {895-909},
}