Antecedents and Consequences of Customer Brand Engagement: An Empirical Study in the Mobile Headset Category

Souvik Roy, Santanu Mandal. Antecedents and Consequences of Customer Brand Engagement: An Empirical Study in the Mobile Headset Category. IJISSS, 9(3):58-77, 2017. [doi]

Authors

Souvik Roy

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Santanu Mandal

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