Souvik Roy, Santanu Mandal. Antecedents and Consequences of Customer Brand Engagement: An Empirical Study in the Mobile Headset Category. IJISSS, 9(3):58-77, 2017. [doi]
@article{RoyM17-0,
title = {Antecedents and Consequences of Customer Brand Engagement: An Empirical Study in the Mobile Headset Category},
author = {Souvik Roy and Santanu Mandal},
year = {2017},
doi = {10.4018/IJISSS.2017070104},
url = {https://doi.org/10.4018/IJISSS.2017070104},
researchr = {https://researchr.org/publication/RoyM17-0},
cites = {0},
citedby = {0},
journal = {IJISSS},
volume = {9},
number = {3},
pages = {58-77},
}