Communities on Social Networking Sites: Testing a Socio-Cognitive Model for Brand Page Usage

Christopher H. Ruehl, Diana Ingenhoff. Communities on Social Networking Sites: Testing a Socio-Cognitive Model for Brand Page Usage. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-10, AIS Electronic Library (AISeL), 2017. [doi]

@inproceedings{RuehlI17,
  title = {Communities on Social Networking Sites: Testing a Socio-Cognitive Model for Brand Page Usage},
  author = {Christopher H. Ruehl and Diana Ingenhoff},
  year = {2017},
  url = {http://aisel.aisnet.org/hicss-50/dsm/dsm_and_communities/2},
  researchr = {https://researchr.org/publication/RuehlI17},
  cites = {0},
  citedby = {0},
  pages = {1-10},
  booktitle = {50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017},
  publisher = {AIS Electronic Library (AISeL)},
}