Chatter Matters: How Twitter Can Open the Black Box of Online Word-of-Mouth

Huaxia Rui, Yizao Liu, Andrew B. Whinston. Chatter Matters: How Twitter Can Open the Black Box of Online Word-of-Mouth. In Rajiv Sabherwal, Mary Sumner, editors, Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010. pages 204, Association for Information Systems, 2010. [doi]

Abstract

Abstract is missing.