Key drivers of consumer loyalty to Facebook fan pages

Carla Ruiz-Mafé, José Martí Parreño, Silvia Sanz-Blas. Key drivers of consumer loyalty to Facebook fan pages. Online Information Review, 38(3):362-380, 2014. [doi]

Authors

Carla Ruiz-Mafé

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José Martí Parreño

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Silvia Sanz-Blas

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