Carla Ruiz-Mafé, José Martí Parreño, Silvia Sanz-Blas. Key drivers of consumer loyalty to Facebook fan pages. Online Information Review, 38(3):362-380, 2014. [doi]
@article{Ruiz-MafePS14,
title = {Key drivers of consumer loyalty to Facebook fan pages},
author = {Carla Ruiz-Mafé and José Martí Parreño and Silvia Sanz-Blas},
year = {2014},
doi = {10.1108/OIR-05-2013-0101},
url = {http://dx.doi.org/10.1108/OIR-05-2013-0101},
researchr = {https://researchr.org/publication/Ruiz-MafePS14},
cites = {0},
citedby = {0},
journal = {Online Information Review},
volume = {38},
number = {3},
pages = {362-380},
}