Inbound Marketing Maturity in the Logistics Sector: The Case Study of Barranquilla

Mauricio Junior Santamaria Ruiz, Juan Gabriel Rivera Alvarado, Moisés Gustavo García Jiménez, Maria Jose Pimienta Cotera, Jorge Alexander Díaz Díaz. Inbound Marketing Maturity in the Logistics Sector: The Case Study of Barranquilla. In Elhadi M. Shakshuki, editor, The 17th International Conference on Ambient Systems, Networks and Technologies Networks (ANT 2026) / The 9th International Conference on Emerging Data and Industry 4.0 (EDI40 2026), April 14-16, 2026, Istanbul, Turkey. Volume 280 of Procedia Computer Science, pages 1143-1148, Elsevier, 2026. [doi]

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