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Using Generative Artificial Intelligence to Improve User Engagement in Content Marketing

Irene Ruiz-Pozo, Juan Morales-García, Claudia Ximena Aguirre-Mejía, Antonio Serrano. Using Generative Artificial Intelligence to Improve User Engagement in Content Marketing. J. UCS, 31(12):1274-1296, 2025. [doi]

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