Using Generative Artificial Intelligence to Improve User Engagement in Content Marketing

Irene Ruiz-Pozo, Juan Morales-García, Claudia Ximena Aguirre-Mejía, Antonio Serrano. Using Generative Artificial Intelligence to Improve User Engagement in Content Marketing. J. UCS, 31(12):1274-1296, 2025. [doi]

Abstract

Abstract is missing.