Mauricio Junior Santamaria Ruiz, Martha Alexandra García Samper, Melina Pardo Forero, Paul Camero Lara, Camilo Barragán Morales, Daniel Sierra Carpio. Customer segmentation analysis with big data in health services companies in Colombia: case study. In Elhadi M. Shakshuki, Ansar-Ul-Haque Yasar, editors, The 16th International Conference on Ambient Systems, Networks and Technologies (ANT 2025) / The 8th International Conference on Emerging Data and Industry 4.0 (EDI40 2025) / Affiliated Workshops, April 22-24, 2025, Patras, Greece. Volume 257 of Procedia Computer Science, pages 1134-1139, Elsevier, 2025. [doi]
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