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RFM model customer segmentation based on hierarchical approach using FCA

Chongkolnee Rungruang, Pakwan Riyapan, Arthit Intarasit, Khanchit Chuarkham, Jirapond Muangprathub. RFM model customer segmentation based on hierarchical approach using FCA. Expert Syst. Appl., 237(Part B):121449, March 2024. [doi]

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