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Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships

Richard N. Rutter, Stuart J. Barnes, Stuart Roper, John Nadeau, Fiona Lettice. Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships. Industrial Management and Data Systems, 121(12):2387-2410, 2021. [doi]

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