Social media and the transformation of brand communication - researchr publication authors

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William Ryan, Adam Peruta, Suzanne Chouman. Social media and the transformation of brand communication. In Artur Lugmayr, Heljä Franssila, Janne Paavilainen, Hannu Kärkkäinen, editors, International Conference on Making Sense of Converging Media, Academic MindTrek '13, Tampere, Finland, October 1-4, 2013. pages 146, ACM, 2013. [doi]

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