Behaviour-Based Market Segmentation of Travellers and Their Different Activities at Peer-to-Peer Online Travel Marketplace

Sunghan Ryu, Kyungmin Choi, Daegon Cho. Behaviour-Based Market Segmentation of Travellers and Their Different Activities at Peer-to-Peer Online Travel Marketplace. In Brigitte Stangl, Juho Pesonen, editors, Information and Communication Technologies in Tourism 2018, ENTER 2018, Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018. pages 31-43, Springer, 2018. [doi]

Abstract

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