José Carlos Sá, Manuel Sousa Pereira, Sérgio Almeida. Lean Marketing: Application of the Lean Six Sigma to Marketing - Case Study. In Álvaro Rocha 0001, Hojjat Adeli, Gintautas Dzemyda, Fernando Moreira, editors, Information Systems and Technologies - WorldCIST 2022, Volume 3, Budva, Montenegro, 12-14 April, 2022. Volume 470 of Lecture Notes in Networks and Systems, pages 505-512, Springer, 2022. [doi]
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