Garima Sahu, Loveleen Gaur, Gurmeet Singh. Applying niche and gratification theory approach to examine the users' indulgence towards over-the-top platforms and conventional TV. Telematics and Informatics, 65:101713, 2021. [doi]
@article{SahuGS21, title = {Applying niche and gratification theory approach to examine the users' indulgence towards over-the-top platforms and conventional TV}, author = {Garima Sahu and Loveleen Gaur and Gurmeet Singh}, year = {2021}, doi = {10.1016/j.tele.2021.101713}, url = {https://doi.org/10.1016/j.tele.2021.101713}, researchr = {https://researchr.org/publication/SahuGS21}, cites = {0}, citedby = {0}, journal = {Telematics and Informatics}, volume = {65}, pages = {101713}, }