Applying niche and gratification theory approach to examine the users' indulgence towards over-the-top platforms and conventional TV

Garima Sahu, Loveleen Gaur, Gurmeet Singh. Applying niche and gratification theory approach to examine the users' indulgence towards over-the-top platforms and conventional TV. Telematics and Informatics, 65:101713, 2021. [doi]

Abstract

Abstract is missing.