Damianos P. Sakas, Dimitrios P. Reklitis, Marina C. Terzi, Costas Vassilakis. Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry. JTAER, 17(4):1383-1408, 2022. [doi]
@article{SakasRTV22,
title = {Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry},
author = {Damianos P. Sakas and Dimitrios P. Reklitis and Marina C. Terzi and Costas Vassilakis},
year = {2022},
doi = {10.3390/jtaer17040070},
url = {https://doi.org/10.3390/jtaer17040070},
researchr = {https://researchr.org/publication/SakasRTV22},
cites = {0},
citedby = {0},
journal = {JTAER},
volume = {17},
number = {4},
pages = {1383-1408},
}