Ghosts in the Machine: How Marketing and Human Capital Investments Enhance Customer Growth When Innovative Services Leverage Self-Service Technologies - researchr publication authors

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Terence Joseph Vinay Saldanha, Abhishek Kathuria, Jiban Khuntia, Benn R. Konsynski. Ghosts in the Machine: How Marketing and Human Capital Investments Enhance Customer Growth When Innovative Services Leverage Self-Service Technologies. Information Systems Research, 33(1):76-109, 2022. [doi]

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