Terence Joseph Vinay Saldanha, Abhishek Kathuria, Jiban Khuntia, Benn R. Konsynski. Ghosts in the Machine: How Marketing and Human Capital Investments Enhance Customer Growth When Innovative Services Leverage Self-Service Technologies. Information Systems Research, 33(1):76-109, 2022. [doi]
@article{SaldanhaKKK22,
title = {Ghosts in the Machine: How Marketing and Human Capital Investments Enhance Customer Growth When Innovative Services Leverage Self-Service Technologies},
author = {Terence Joseph Vinay Saldanha and Abhishek Kathuria and Jiban Khuntia and Benn R. Konsynski},
year = {2022},
doi = {10.1287/isre.2021.1006},
url = {https://doi.org/10.1287/isre.2021.1006},
researchr = {https://researchr.org/publication/SaldanhaKKK22},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {33},
number = {1},
pages = {76-109},
}