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The Future of Data-driven Personas: A Marriage of Online Analytics Numbers and Human Attributes

Joni Salminen, Soon-Gyo Jung, Bernard J. Jansen. The Future of Data-driven Personas: A Marriage of Online Analytics Numbers and Human Attributes. In Joaquim Filipe, Michal Smialek, Alexander Brodsky 0001, Slimane Hammoudi, editors, Proceedings of the 21st International Conference on Enterprise Information Systems, ICEIS 2019, Heraklion, Crete, Greece, May 3-5, 2019, Volume 1. pages 608-615, SciTePress, 2019. [doi]

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Joni Salminen

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Soon-Gyo Jung

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Bernard J. Jansen

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