Joni Salminen, Soon-Gyo Jung, Bernard J. Jansen. The Future of Data-driven Personas: A Marriage of Online Analytics Numbers and Human Attributes. In Joaquim Filipe, Michal Smialek, Alexander Brodsky 0001, Slimane Hammoudi, editors, Proceedings of the 21st International Conference on Enterprise Information Systems, ICEIS 2019, Heraklion, Crete, Greece, May 3-5, 2019, Volume 1. pages 608-615, SciTePress, 2019. [doi]
@inproceedings{SalminenJJ19-0,
title = {The Future of Data-driven Personas: A Marriage of Online Analytics Numbers and Human Attributes},
author = {Joni Salminen and Soon-Gyo Jung and Bernard J. Jansen},
year = {2019},
doi = {10.5220/0007744706080615},
url = {https://doi.org/10.5220/0007744706080615},
researchr = {https://researchr.org/publication/SalminenJJ19-0},
cites = {0},
citedby = {0},
pages = {608-615},
booktitle = {Proceedings of the 21st International Conference on Enterprise Information Systems, ICEIS 2019, Heraklion, Crete, Greece, May 3-5, 2019, Volume 1},
editor = {Joaquim Filipe and Michal Smialek and Alexander Brodsky 0001 and Slimane Hammoudi},
publisher = {SciTePress},
isbn = {978-989-758-372-8},
}