How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising - researchr publication authors

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Joni Salminen, Ilkka Kaate, Ahmed Mohamed Kamel, Soon-Gyo Jung, Bernard J. Jansen. How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising. International Journal of Human-Computer Interaction, 37(2):141-155, 2021. [doi]

This author has not been identified. Look up 'Joni Salminen' in GoogleThis author has not been identified. Look up 'Ilkka Kaate' in GoogleThis author has not been identified. Look up 'Ahmed Mohamed Kamel' in GoogleThis author has not been identified. Look up 'Soon-Gyo Jung' in GoogleThis author has not been identified. Look up 'Bernard J. Jansen' in Google

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