Joni Salminen, Ilkka Kaate, Ahmed Mohamed Kamel, Soon-Gyo Jung, Bernard J. Jansen. How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising. International Journal of Human-Computer Interaction, 37(2):141-155, 2021. [doi]
@article{SalminenKKJJ21,
title = {How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising},
author = {Joni Salminen and Ilkka Kaate and Ahmed Mohamed Kamel and Soon-Gyo Jung and Bernard J. Jansen},
year = {2021},
doi = {10.1080/10447318.2020.1809246},
url = {https://doi.org/10.1080/10447318.2020.1809246},
researchr = {https://researchr.org/publication/SalminenKKJJ21},
cites = {0},
citedby = {0},
journal = {International Journal of Human-Computer Interaction},
volume = {37},
number = {2},
pages = {141-155},
}