Comparing Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud

Joni Salminen, Sercan Sengün, Soon-Gyo Jung, Bernard J. Jansen. Comparing Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud. In Antonella De Angeli, Luca Chittaro, Rosella Gennari, Maria De Marsico, Alessandra Melonio, Cristina Gena, Luigi De Russis, Lucio Davide Spano, editors, Proceedings of the 14th Biannual Conference of the Italian SIGCHI Chapter, CHItaly '21, Bozen-Bolzano, Italy, and online (www), July 11-13, 2021. ACM, 2021. [doi]

Authors

Joni Salminen

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Sercan Sengün

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Soon-Gyo Jung

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Bernard J. Jansen

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