From 2, 772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas

Joni Salminen, Sercan Sengün, Haewoon Kwak, Bernard J. Jansen, Jisun An, Soon-Gyo Jung, Sarah Vieweg, D. Fox Harrell. From 2, 772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas. First Monday, 23(6), 2018. [doi]

Abstract

Abstract is missing.