Robustness of factors influencing social media usage/adoption amongst SMEs in developing countries: a case of Pakistan - researchr publication authors

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Naveeda Sangi, Shuguang Liu, Abdur Rashid Sangi. Robustness of factors influencing social media usage/adoption amongst SMEs in developing countries: a case of Pakistan. In Kuan-Chou Chen, Wenbing Zhao 0001, Yongsheng Ma, editors, Proceedings of the 9th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2018, San Diego, CA, USA, January 11-13, 2018. pages 103-109, ACM, 2018. [doi]

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