Robustness of factors influencing social media usage/adoption amongst SMEs in developing countries: a case of Pakistan

Naveeda Sangi, Shuguang Liu, Abdur Rashid Sangi. Robustness of factors influencing social media usage/adoption amongst SMEs in developing countries: a case of Pakistan. In Kuan-Chou Chen, Wenbing Zhao 0001, Yongsheng Ma, editors, Proceedings of the 9th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2018, San Diego, CA, USA, January 11-13, 2018. pages 103-109, ACM, 2018. [doi]

@inproceedings{SangiLS18,
  title = {Robustness of factors influencing social media usage/adoption amongst SMEs in developing countries: a case of Pakistan},
  author = {Naveeda Sangi and Shuguang Liu and Abdur Rashid Sangi},
  year = {2018},
  doi = {10.1145/3183586.3183600},
  url = {https://doi.org/10.1145/3183586.3183600},
  researchr = {https://researchr.org/publication/SangiLS18},
  cites = {0},
  citedby = {0},
  pages = {103-109},
  booktitle = {Proceedings of the 9th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2018, San Diego, CA, USA, January 11-13, 2018},
  editor = {Kuan-Chou Chen and Wenbing Zhao 0001 and Yongsheng Ma},
  publisher = {ACM},
}