Consumer Reactions to Drip Pricing

Shelle Santana, Steven K. Dallas, Vicki G. Morwitz. Consumer Reactions to Drip Pricing. Marketing Science, 39(1):188-210, 2020. [doi]

Authors

Shelle Santana

This author has not been identified. Look up 'Shelle Santana' in Google

Steven K. Dallas

This author has not been identified. Look up 'Steven K. Dallas' in Google

Vicki G. Morwitz

This author has not been identified. Look up 'Vicki G. Morwitz' in Google