Consumer engagement in social media brand communities: A literature review

Zélia Raposo Santos, Christy M. K. Cheung, Pedro Simões Coelho, Paulo Rita. Consumer engagement in social media brand communities: A literature review. Int J. Information Management, 63:102457, 2022. [doi]

Authors

Zélia Raposo Santos

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Christy M. K. Cheung

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Pedro Simões Coelho

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Paulo Rita

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