Brand Models: A Comparative Study on Brand Creation and Management

Emílio Santos, Daniel Raposo. Brand Models: A Comparative Study on Brand Creation and Management. In Daniel Raposo, Nuno Martins, Daniel Brandão, editors, Advances in Human Dynamics for the Development of Contemporary Societies - Proceedings of the AHFE 2021 Virtual Conference on Human Dynamics for the Development of Contemporary Societies, July 25-29, 2021, USA. Volume 277 of Lecture Notes in Networks and Systems, pages 104-110, Springer, 2021. [doi]

Abstract

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