m-WOM in a brand's Facebook fan page

Silvia Sanz-Blas, Enrique Bigné, Daniela Buzova. m-WOM in a brand's Facebook fan page. Online Information Review, 41(7):936-953, 2017. [doi]

Authors

Silvia Sanz-Blas

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Enrique Bigné

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Daniela Buzova

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