Assortment Planning at an Omni-Channel Retailer: Long-Tail Strategy, Demand Fulfillment Level, and Primary Channel

Amar Sapra, Subodha Kumar. Assortment Planning at an Omni-Channel Retailer: Long-Tail Strategy, Demand Fulfillment Level, and Primary Channel. J. of Management Information Systems, 42(4):1206-1242, 2025. [doi]

Abstract

Abstract is missing.