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Why are some social-media contents more popular than others? Opinion and association rules mining applied to virality patterns discovery

Estela Saquete, Jose Zubcoff, Yoan Gutiérrez, Patricio Martínez-Barco, Javi Fernández. Why are some social-media contents more popular than others? Opinion and association rules mining applied to virality patterns discovery. Expert Syst. Appl., 197:116676, 2022. [doi]

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