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Navigating the Stream: Unveiling the Factors Shaping Consumer Purchase Intention in Live Streaming Shopping on Social Media Platforms

Prianka Sarker, Yogesh K. Dwivedi. Navigating the Stream: Unveiling the Factors Shaping Consumer Purchase Intention in Live Streaming Shopping on Social Media Platforms. In Sujeet Kumar Sharma, Yogesh K. Dwivedi, Bhimaraya A. Metri, Banita Lal, Amany R. Elbanna, editors, Transfer, Diffusion and Adoption of Next-Generation Digital Technologies - IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, Nagpur, India, December 15-16, 2023, Proceedings, Part III. Volume 699 of IFIP Advances in Information and Communication Technology, pages 410-421, Springer, 2022. [doi]

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