Prianka Sarker, Yogesh K. Dwivedi, Laurie Hughes. Investigating Social Commerce Factors: Motivation, Price Value, Habit, Risk and Attitude. In Marijn Janssen, Luiz Pinheiro, Ricardo Matheus, Fernanda Frankenberger, Yogesh K. Dwivedi, Ilias O. Pappas, Matti Mäntymäki, editors, New Sustainable Horizons in Artificial Intelligence and Digital Solutions - 22nd IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2023, Curitiba, Brazil, November 9-11, 2023, Proceedings. Volume 14316 of Lecture Notes in Computer Science, pages 207-223, Springer, 2023. [doi]
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