Dramaturgical capitalization of positive emotions: the answer for Facebook success?

Corina Sas, Alan J. Dix, Jennefer Hart, Ronghui Su. Dramaturgical capitalization of positive emotions: the answer for Facebook success?. In Proceedings of the 2009 British Computer Society Conference on Human-Computer Interaction, BCS-HCI 2009, Cambridge, United Kingdom, 1-5 September 2009. pages 120-129, ACM, 2009. [doi]

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