Predictive Programmatic Classification Model to Improve Ad-Campaign Click Through Rate

Nisheel Saseendran, C. Sneha. Predictive Programmatic Classification Model to Improve Ad-Campaign Click Through Rate. In Mayank Singh 0008, Vipin Tyagi, P. K. Gupta 0001, Jan Flusser, Tuncer I. Ă–ren, V. R. Sonawane, editors, Advances in Computing and Data Sciences - 5th International Conference, ICACDS 2021, Nashik, India, April 23-24, 2021, Revised Selected Papers, Part I. Volume 1440 of Communications in Computer and Information Science, pages 171-180, Springer, 2021. [doi]

Abstract

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