Sharath Sasidharan, Ganga Dhanesh. Font Personality and B2C E-Commerce Trust. In Izak Benbasat, Ali R. Montazemi, editors, Learning from the past & charting the future of the discipline. 14th Americas Conference on Information Systems, AMCIS 2008, Toronto, Ontario, Canada, August 14-17, 2008. pages 215, Association for Information Systems, 2008. [doi]
@inproceedings{SasidharanD08,
title = {Font Personality and B2C E-Commerce Trust},
author = {Sharath Sasidharan and Ganga Dhanesh},
year = {2008},
url = {http://aisel.aisnet.org/amcis2008/215},
researchr = {https://researchr.org/publication/SasidharanD08},
cites = {0},
citedby = {0},
pages = {215},
booktitle = {Learning from the past & charting the future of the discipline. 14th Americas Conference on Information Systems, AMCIS 2008, Toronto, Ontario, Canada, August 14-17, 2008},
editor = {Izak Benbasat and Ali R. Montazemi},
publisher = {Association for Information Systems},
}