April Savoy, Alister McLeod. The Value of User Centered Design in Product Marketing: A Simulated Manufacturing Company Product Offering Market Strategy. In Fiona Fui-Hoon Nah, editor, HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. Volume 8527 of Lecture Notes in Computer Science, pages 575-582, Springer, 2014. [doi]
Abstract is missing.