A morphology of digital direct-to-consumer (D2C) models

Maximilian Schacker, Katarina Stanoevska-Slabeva. A morphology of digital direct-to-consumer (D2C) models. In Maria Manuela Cruz-Cunha, Ricardo Martinho 0001, Rui Rijo, Dulce Domingos, Emanuel Peres, editors, CENTERIS 2022 - International Conference on ENTERprise Information Systems / ProjMAN - International Conference on Project MANagement / HCist - International Conference on Health and Social Care Information Systems and Technologies 2022, Hybrid Event / Lisbon, Portugal, November 9-11, 2022. pages 170-177, Elsevier, 2022. [doi]

Abstract

Abstract is missing.