Christian Schaefer, Bastian Kindermann, Steffen Strese. Signals for Venture Performance After Initial Coin Offerings: the Role of Proceeds Allocation to Marketing and Market Orientation. In Joe S. Valacich, Anitesh Barua, Ryan Wright, Atreyi Kankanhalli, Xitong Li, Shaila Miranda, editors, Proceedings of the 42nd International Conference on Information Systems, ICIS 2021, Building Sustainability and Resilience with IS: A Call for Action, Austin, TX, USA, December 12-15, 2021. Association for Information Systems, 2021. [doi]
Abstract is missing.