Scott Schanke, Gautam Ray, Gediminas Adomavicius, Mihir Wagle. Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook. J. AIS, 25(2):5, 2024. [doi]
@article{SchankeRAW24,
title = {Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook},
author = {Scott Schanke and Gautam Ray and Gediminas Adomavicius and Mihir Wagle},
year = {2024},
url = {https://aisel.aisnet.org/jais/vol25/iss2/5},
researchr = {https://researchr.org/publication/SchankeRAW24},
cites = {0},
citedby = {0},
journal = {J. AIS},
volume = {25},
number = {2},
pages = {5},
}