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Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook

Scott Schanke, Gautam Ray, Gediminas Adomavicius, Mihir Wagle. Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook. J. AIS, 25(2):5, 2024. [doi]

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