Application of Digital Nudging in Customer Journeys - A Systematic Literature Review

Armando Schär, Katarina Stanoevska-Slabeva. Application of Digital Nudging in Customer Journeys - A Systematic Literature Review. In 25th Americas Conference on Information Systems, AMCIS 2019, Cancún, Mexico, August 15-17, 2019. Association for Information Systems, 2019. [doi]

Abstract

Abstract is missing.